Block patterns are ready-made groups of blocks arranged together, designed to save you from building common layouts from scratch. Instead of adding a heading, then an image, then a button one by one, you insert a whole pattern in one click.
A “call to action” pattern, for example, might include a heading, some text, and a button, already spaced and styled to look good together.
Patterns vs Templates
Patterns are smaller, reusable sections you insert into a page — a hero section, a pricing table, a testimonial layout. Templates, on the other hand, define the structure of an entire page type, like your single post layout or archive page.
Where They Come From
WordPress ships with a set of default patterns, and most modern themes add their own. You can browse them directly from the block inserter in the editor, usually under a “Patterns” tab, and preview how each one looks before adding it.
Once inserted, a pattern behaves like any other group of blocks — fully editable, so you can change the text, swap images, or adjust colors to fit your content.