A guest post is an article written by someone outside your usual team and published on your website — or, from the other direction, an article you write for someone else’s site.
It’s a common practice in blogging and content marketing, offering value to both sides: the site gets fresh content and a new perspective, while the writer gets exposure to a new audience.
Why People Guest Post
- To reach a new audience in a related niche.
- To build credibility by being featured on a respected site.
- To earn a backlink back to their own website, which can help with SEO.
Accepting Guest Posts on WordPress
If you accept guest posts, the Contributor or Author user role works well for outside writers — it lets them draft or publish their own content without giving them access to your entire site’s settings.
A Word of Caution
Not every guest post pitch is genuine — some are sent purely to gain a backlink with little regard for content quality. It’s worth reviewing submissions carefully rather than accepting every pitch that comes in.