Content is simply the information a website presents to its visitors — words, images, videos, and anything else meant to inform, entertain, or persuade someone reading a page.
It’s an intentionally broad term. A single blog post is content. So is a product description, a photo gallery, or a customer review. Anything a visitor actually reads or views on your site falls under this umbrella.
Content vs Design
It’s worth separating content from design. Design is how something looks; content is what it actually says. A beautifully designed page with weak, unclear writing still won’t hold a visitor’s attention for long.
That’s part of why “content is king” became such a common phrase in web and marketing circles — search engines and readers alike tend to reward genuinely useful, well-written material over flashy design alone.
Content in WordPress
In WordPress specifically, content usually refers to what’s stored in the post editor — the text and media that make up a post or page, as opposed to structural elements like the header or sidebar, which come from your theme.